We Encourage creates a modern day Sampo

AinoAid™ by We Encourage
2 min readFeb 14, 2020

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In Finnish national saga blacksmith Ilmarinen constructs a magical artifact Sampo for Louhi, a wicked queen of the land known as Pohjola, in exchange for Louhi’s beautiful daughter.

The Forging of the Sampo. Painting by Akseli Gallen-Kallela

However, Louhi doesn’t keep her part of the deal and refuses to give her daughter to Ilmarinen. Louhi takes the Sampo and puts it inside a rocky hill, and people of Pohjola are enjoying for the riches that Sampo is creating for them.

Kalevala people get angry and steal the Sampo, in the battle Sampo is destroyed. Louhi gets the lift of the Sampo and pieces of rest of the Sampo drifts to the shore of Kalevala people and brings riches to them.

The defence of the Sampo. Painting by Akseli Gallen-Kallela.

What about building a modern day Sampo?

We Encourage team is fascinated about the possibilities of creating an abundand company, a modern day Sampo, that creates wealth, value and abundance for all of the company’s stakeholders.

In the mythology, Louhi promised the hand of her daughter in exchange for a wealth making machine. Even today girls and women are used as a commodity, and due this, they are suffering from oppression and various forms of violence. We want to reverse this and create a wealth making machine that would enable girls and women to be free from being used as commodity, from the exchange of money over their freedom, which basically is a base for forced marriages, sex slavery etc.

By creating ways to empower people, we believe it is a way also to create wealth and abundance around us. By our fundraising tool we enable people to support causes that create opportunities to empower women and girls, and byt that we are creating a long term impact.

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AinoAid™ by We Encourage
AinoAid™ by We Encourage

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