Every girl has the right for education

AinoAid™ by We Encourage
4 min readSep 30, 2019

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Yet, 12 million girls are forced into marriage every year. End of childhood. End of education.

We Encourage Oy Ltd, a social enterprise, is on a mission to build a peer-to-peer impact platform to

  • empower women and girls to get an education instead of ending up in a forced marriage
  • create a global community to support and protect them
  • build an incentivizing system for families to educate their daughters instead of forcing them into marriage.

Our mission

We are revolutionizing the world with a new concept to offer an alternative to the noble but outdated concept of charity. It is called peer-to-peer impact.

In a nutshell, it means that instead of donating money, you can become an impact maker and impact — in other words, support by sponsoring — another person directly. We are building a platform to enable exactly that.

Our chosen cause is to provide a chance to education to girls and women who would otherwise be married against their will and often as children. Through our platform, you can choose a girl and keep her in school.

If you want to support our cause but don’t have the funds to impact a girl, we welcome you to get in touch with us because any time or expertise you could offer would be just as valuable.

What?

We are a service provider creating an ecosystem between impact makers, small NGOs in the target countries, partner companies and, of course, girls and women who need support to live the life they want.

Our business model is commission based. We offer a membership community and a place to follow up the cause you are impacting on. We take a predetermined percentage from the payment made, and the rest is given to your chosen cause.

Everything is transparent and traceable.

How?

We provide tools and processes to help these small NGOs run their operations in an efficient way to create a long term impact. These tools and processes are our requirements for the NGOs to get access to our services. As an example, we budget the yearly costs of the NGO, this budget is visible for the people making the impact. As well as the reports and follow-ups showing how and where the money was used for.

Meet our piloting partner

Rachana Sunar

Founder of IDEA Nepal and Baalan Shikshya kindergarten

When Rachana was 15 years old, she was almost forced into marriage. She managed to trick her family into believing that they have to pay back her scholarship if she marries and quits school. That way, she was able to stop her own child marriage. Since then, Rachana has been actively leading the campaign “Girls are girls not brides” to stop child marriage.

Rachana started her journey for social justice in year 2013, and she has stopped more than 80 child marriages, and around 10,000 students are trained by her to stop child marriage.

In 2018, Rachana and her team founded IDEA Nepal and Baalan Shikhya kindergarten for marginalized kids.

Why we are not a non-profit charity or an association?

We are creating a model, that offers an opportunity for our customers to make an impact and also get something in return, instead of just donating money. We operate as a fundraising agents for small NGOs, this frees up their time from money collecting to actual doing. Our service is free for the NGO, we take the commission straight from the donation. We also offer reporting and follow up tools for the NGO, to make sure everything is transparent and traceable.

Our customers doing monthly impact gets access to an online community where they are able to follow the money, what is done with it and to follow the girl’s educational path. We provide communal feeling and openness for our customers and girls we help. One time impactors are able to follow how the cause is progressing through our social media channels.

Please, join our mission by following us on Facebook and LinkedIn

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AinoAid™ by We Encourage
AinoAid™ by We Encourage

Written by AinoAid™ by We Encourage

The AinoAid™ service's chatbot and knowledge bank for people seeking help with their close relationships and professionals supporting them.

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